When it comes to managing the website for your business and increasing your page rank, you may not want to jump straight in and pay for ad campaigns and/or SEO expertise.
With that in mind, here are 5 FREE things that you can do to help boost your ranking.
1. Get Your Customer to Leave Reviews
Ask your customers to post reviews online. They could leave reviews under your Google My Business listing, and on your Facebook page. If you use a platform such as Trustpilot, get your customers to post their reviews there. 68% of customers WILL leave a review if asked (Qualtrics).
2. REPLY to Customer Reviews
Make sure you reply to ALL customer reviews, especially negative ones this is important! Whilst negative reviews will have an affect on your ratings, a study conducted by the Harvard Business Review found that responding to negative reviews can actually increase your ratings.
When responding to reviews it’s important to remember to respond QUICKLY, ACKNOWLEDGE the customer and their complaint, APOLOGISE for ‘falling short of your usual exceptional customer service‘, keep your response SHORT, and finally MOVE AWAY from the review platform and take the conversation to email.
3. Post New Content
Post content regularly, but don’t just post the same content to all of your social media pages ALL the time. Switch it up, re-purpose existing content if you can. Turn a blog post into an infographic, image or video – or break it down into a mini-series of posts.
4. Utilise Google My Business
Add as much information as possible to your Google My Business profile and keep the information up-to-date. If you don’t yet have a Google My Business profile, it’s a great tool to get your business seen online. The tool helps your customers find your store, contact you directly, find your website, leave and read reviews and more. Sign up for your account here.
5. Manage Your Website Regularly
Update your website content as often as possible. Write a new blog post, update page content, add new images to galleries, upload new videos and integrate your social media.
There’s so much you can add in terms of content, but be sure to make it valuable content. It would be no good adding a GIF of a cat licking an ice cream to a page about your company values. Keep content relevant but engaging.
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